The Edge we bring
to your business.
Business-first. Talent-smart. Outcome-obsessed.
The Strategic Edge starts here.
At Persuit Group, we don’t just find talent -we shape leadership that drives business outcomes. We think commercially, not transactionally -advising, challenging, and delivering with precision.
Your search isn’t just about filling a seat. It’s about gaining an edge -through insight, alignment, and a partner who sees the role for what it really is: a lever for growth.
What It Means at Persuit Group
At Persuit Group, every search is an opportunity to shape leadership and unlock growth. Guided by Amanda Bassin’s business-first mindset, we combine sharp insight, honest advice and consistent execution. We lead with integrity, challenge assumptions and stay deeply aligned to your goals, because the right hire is never just about the role, it’s about real impact.
Business-First Lens
Every mandate reflects your vision, strategy, and leadership goals -not just the role.
Integrity-Driven, No Fluff
We give you honest advice and deep intel, so you ask sharper questions & make better hires.
Beyond-the-Brief Insight
Rigorous referencing and market intel help you walk away smarter, not just staffed.
Personal Touch, No Gaps
Fast, tailored, human -with proactive updates and a 24-hour response promise.
Courageous Advisory
We push back when it counts, protecting the hire and challenging assumptions.
Excellence as Standard
We get the basics right -and then go further, with rare consistency and care.
“I believe in clarity over complexity, business-first thinking, and telling clients the truth -especially when it’s not the easy answer.”
Amanda is your partner in precision and your edge in executive hiring.
With over 25 years of experience across executive search, consulting, and professional services, she blends sharp business thinking with unmatched rigor. A Chartered Professional Accountant and former senior leader in financial services, telecom, and HR consulting, Amanda knows that hiring isn’t just about people, it’s about performance.
She leads Persuit Group’s work across financial and professional services, insurance, private wealth, and family office -guiding clients through high-stakes leadership decisions with clarity, candour, and speed. She doesn’t just fill roles—she builds leadership capacity that drives strategic growth.
Amanda holds a BBA from the Schulich School of Business, where she helped found the Schulich Women’s Network. She leads the HR team as a Board Member of the Empire Club of Canada, sits on the Steering Committee at Versafi, and actively supports the 30% Club and the Black Professionals Association. She was awarded the Transformational Leadership Award, and has been nominated for the EY Entrepreneur of the Year, RBC Women of Influence, and Women Empowerment Awards.
How Can Our Team Help You to Reach Your Goals
Learning About You
Schedule a 30-minute call with our professional to discuss your goals and how we can help. This phone or Zoom call also outlines who we are and our process.
Organized Meeting
Meet with our team to gather the necessary data for your Financial Plan. We’ll discuss your finances, lifestyle, and goals, including investments, assets, expenses, and income.
Plan Meeting
Our advisor will present your personalized financial plan, ensuring it aligns with your evolving needs and goals, and provide clear steps to help you reach your financial objectives.
Implementation
Your advisor will send a copy of your plan with an actionable list of recommendations. We’ll implement and manage these, keeping you updated.
See What Our Clients Are Saying
“I hired Finovate for a small project & was very happy. He not only answered all my questions, but he didn’t treat me like a “small project”.
I was very satisfied & would recommend.”
“Finovate has been instrumental in our growth. Their team took the time to truly understand our needs and helped us eliminate inefficiencies.”
“Partnering with Finovate was a game-changer for us. They took the time to understand our challenges and helped us streamline our operations for success.”